Phantom Intern

TV's Biggest Night With a Taste of the Internet Mixed In

It's the biggest television event of the year, complete with sport, spectacle, and of course commercials. I think it was reflective of the changing of the times how regularly during TV's number one night that people were directed towards the internet.

The ads have nearly become as big as the game and they have never been more internet-focused. Before the game there were contests for consumers to create their own ads, during the game nearly every commercial directed viewers to their website (it was almost conspicuous when there was no url shown at the end of the ad), and now that the big night is over the judging of the commercial quality is all over the internet.

The biggest game of the year may still be the benchmark for television, but all the traffic that it drives online very well could make it a benchmark month for the internet.